RADIANT & EXPANSIVE, “APOGEE,” WHITNEY TAI’S NEW SOPHOMORE ALBUM

Whitney Tai Rocks on NEWHD

 LA-based music partners, Whitney Tai and #1 Billboard Producer, Tim Janssens (Sunfreakz) have released their new album, ​Apogee o​ n​ ​June 5th 2020. Apogee is the second LP from Whitney Tai, written and produced in Los Angeles, CA and is m​astered by Grammy Award Winning, Gavin Lurssen (Pink Floyd, Tom Waits, Sheryl Crow). The record​ incorporates a variety of stylistic elements such as dream-pop, ​electro-pop​, alt-rock, R&B, and aromas of gospel written by Tai in a triumph over her lifelong battle with anxiety disorder and emotional response to the civil unrest of a world battling for righteousness. Apogee not only became Tai’s sonic healing toward brave and peaceful resolve, but quickly took shape as a healing manual to help others overcome suffering. Incorporating lessons of coping, resilience and empathy. ​Music Junkie calls ​Apogee​ “ten songs that range from dream pop to power ballads, all delivered with Tai’s trademark seamless blend of scalpel-sharp lyrics, subtle production details and powerhouse voice that contains both the child and the Valkyrie.”
“With Apogee, Whitney Tai delivers tantalizing wisps of surface pigments, drifting, cogent, and mesmerizing, all crowned by her superb vocals.” – Randy Radic, Rawckus Magazine
“An album boosted to cinematic proportions. Whether it’s dreamy soundscapes, retro-pop circuits, or stadium level grandiosity, Apogee is not to be missed.” – Awful Track Record
“A fantastic piece of production that tickles the ears with new sounds and scapes, flowing wonderfully from track to track. It’s a really wonderful feeling to be taken out of consciousness so easily by the power of music and strong lyricism.” – We Write About Music
Whitney Tai is a New York City born singer-songwriter, architectural designer & creative director. ​Symphonic and cinematic, her soundscapes demand every one of the senses. Tai was named by ​Music Connection Magazine​ as “one of the Top Live Bands in Los Angeles,” and quickly brought onto the roster of pro-audio company, Warm Audio (Fitz & The Tantrums, PVRIS and Within Temptation).​ She began writing poetry, creating mixed media art and crafting songs at the age of 7. After losing her mother to cancer at just 10 years old, she channeled her grief into art by enrolling at one of Manhattan’s top design schools where she went on to design spaces internationally while writing her first album. In 2015, Tai released Metamorphosis, a 7-song suite capturing the trauma and resolve of her childhood. Anchored by the cinematic production of Tim Janssens, Tai was put in the same conversation as Kate Bush and Annie Lennox. After releasing a series of eclectic singles, 2019 opened with Tai on the 50th Anniversary cover of NJ’s longest-running rock newspaper, The Aquarian and entered 2020 headlining at NAMM in Anaheim, the largest trade-only music convention in the world. Happy Magazine writes, “​Whitney Tai​ is one of those rare artists with the ability of leaving you transfixed. Her music is stunning and unnerving all at once – it seeps into your body and stays there for weeks.”

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Zach Martin

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